BY COUNCILOR STEWART:
RESOLVED, that the director of department of administrative services or his or her designee is hereby authorized to enter into licence agreements substantially in the form of that on file in the office of the city clerk as Public Document No. ____________ with public and private for-profit and not-for-profit entities for the use of Aerial Lift Bridge logo, and to charge for the use thereof those fees as set forth therein, provided that any sums received for use of said facility shall be deposited in Duluth legacy fund.
STATEMENT OF PURPOSE: The purpose of this resolution is to authorize the director of the department of administrative services or his or her designee to enter into agreements for the commercial use of the city’s Aerial Lift Bridge logo.
The logo was developed for the centennial celebration of the opening of the original bridge and the city is in the process of registering the logo to both protect the integrity of the logo’s use and to use revenues which can be generated from its use to help to fund some of the elements of the community-wide celebration.
It is anticipated that there may be a variety of entities that would like to use the logo commercially and that many of them would be small in size, resulting in a multiplicity of contracts. This is the reason for allowing the director of the department of administrative services to enter into the contracts.
The form contract provides for control over the use of the logo, both in terms of the initial approval of its reproduction and of the mediums upon or within which it is reproduced and also continuing quality controls on its on-going use. The agreement also provides that the city would be entitled to ten percent of the gross receipts from the sale of items upon which the logo is reproduced.