BY COUNCILOR STOVER:
RESOLVED, that Carlson Media, Inc., be and hereby is awarded a contract for furnishing strategic and tactical services to develop messages to effectively promote public awareness of Duluth public works and utilities department’s services and product safety, and provide media purchasing services for the natural gas utility in accordance with specifications on its proposal dated January 3, 2006, and January 31, 2006. Total funding for 2006, 2007 and 2008 would not exceed $254,900 and would be payable out of Gas Fund 520, Agency 500, Organization 1940-2430, Object 5340 and the public works and utilities website budget.
STATEMENT OF PURPOSE: This resolution will authorize the development and promotion of public awareness about product safety, utility services, and media purchases for the natural gas utility of the public works and utilities department. These functions were formerly carried out by Carlson and Kirwan for public works and utilities until they went out of business.
Public works and utilities sent out 14 requests for proposals and received two qualifying proposals. A committee composed of the gas and energy coordinator, manager of the customer service division and the department director selected Carlson Media after interviewing and reviewing proposals from the two agencies that had submitted qualifying proposals to manage and coordinate the strategic and tactical details of public awareness campaigns for the natural gas utility.
This resolution will authorize up to $84,900 for the remainder of 2006, and provide a contract for the years 2007 and 2008. Funding for 2007 and 2008 shall be budgeted in the normal annual city budgeting process, and approved by the city council. Total funding for all three years 2006, 2007 and 2008 would not exceed $254,900.
The 2006 budget provides $135,000 to promote public awareness of city services and to meet federal and state regulatory mandates. Adequate funding is available for this expenditure by Carlson Media for $80,000 to be paid from Gas Fund 520, Agency 500, Organization 2430, Object 5340, and $4,900 to be paid from the public works and utilities website budget. It is estimated that Carlson Media, Inc., would receive $32,000 from the budgeted amount in fees and commissions. The balance of $52,900 would be spent on publicity materials, such as flyers and media purchases.