BY COUNCILOR STOVER:
RESOLVED, that Carlson Media, Inc., be and hereby is awarded a contract for furnishing strategic and tactical services to develop messages to effectively promote public awareness of the Duluth public works and utilities department’s services and product safety, and provide media purchasing services for the natural gas utility in accordance with specifications on its qualifications and proposal dated June 15, 2006; total funding for 2006, 2007 and 2008 would not exceed $254,900 and would be payable out of Gas Fund 520, Agency 500, Organization 1940-2430, Object 5340, and the public works and utilities website budget.
STATEMENT OF PURPOSE: This resolution will authorize the use of an agency to coordinate the strategic and tactical details of public awareness campaigns for the natural gas utility. Tasks include the development and promotion of public awareness campaigns about product safety, utility services, and media purchases for the natural gas utility of the public works and utilities department. These functions were formerly carried out by Carlson and Kirwan for public works and utilities until they went out of business. Purchasing sent out 18 requests for proposals and advertised this project in the Duluth News Tribune. Five firms responded with statements of qualification and proposals. A committee composed of the gas and energy coordinator, manager of the customer service division and department director selected Carlson Media after reviewing proposals from the top three agencies that had submitted proposals. This resolution will authorize using the balance of the $84,900 budget remaining for 2006, and provide a contract for the years 2007 and 2008. Funding for 2007 and 2008 shall be budgeted in the normal annual city budgeting process and approved by the city council. Total funding for all three years 2006, 2007 and 2008 would not exceed $254,900. The 2006 budget provides $135,000 to promote public safety, awareness of city services and to meet federal and state regulatory mandates. Adequate funding is available for this expenditure to be paid from Gas Fund 520, Agency 500, Organization 1940-2430, Object 5340, and the public works and utilities website budget. It is estimated that Carlson Media, Inc. Would receive $32,000 from the budgeted amount in fees and commissions. The balance of $52,900 would be spent on media purchases and publicity materials.