BY COUNCILOR NESS:
WHEREAS, the Duluth workforce council is establishing a workforce strategy task force, the purpose of the task force being to develop a comprehensive community strategy that addresses the emerging realities in community and economic development and to establish “workforce vitality” as our area’s primary competitive advantage; and
WHEREAS, the WSTF would be administered and managed by the Duluth workforce council, who will establish the task force membership consisting of workforce council members and other key community leaders; and
WHEREAS, the WSTF would be charged with conducting a public strategy process that addresses issues that affect the quality of our area’s workforce, broadly defined. Those issues would include quality of life, education, housing, marketing, and meeting the specific needs of our local employers (among others). Ideally, this process would include a community-wide summit on workforce strategy; and
WHEREAS, the WSTF would address the following community goals in the establishment of their strategies:
(a) Recruit and retain a hard-working, loyal, talented, creative workforce that will effectively meet the specific needs of our existing businesses and emerging industries;
(b) Encourage and enhance entrepreneurship opportunities; develop a culture of entrepreneurship and community support of local entrepreneurs; encourage succession planning for retiring entrepreneurs;
(c) Provide a viable option for boomers to stay in the area after retirement and continue to contribute to the community and to their workplace during their retirement years; help redefine a new, active retirement model in our community;
(d) Micro-targeting to match Duluth’s unique assets, culture, and way of life to the people who bring value in the workforce and who are looking for those very assets and values in the community they hope to call home;
(e) To specifically address the issues of underemployment, untapped potential of workforce, the under-prepared workforce, and Duluth’s perception problem;
(f) To conduct an aggressive community education campaign to explain the opportunities that workforce change will bring to Duluth and how we can create a true competitive advantage in economic development by investing in this strategy; and
WHEREAS, the WSTF intends to present a final strategy to the city council and the community by the end of 2007.
NOW, THEREFORE, BE IT RESOLVED, that the Duluth City Council commits itself as a partner in the establishment of a workforce strategy task force (WSTF).
STATEMENT OF PURPOSE: This resolution expresses the council’s intent to be a partner in the establishment of a workforce strategy task force. The task force will be administered by the Duluth workforce council. The workforce council is committed to this initiative, and they see it as a perfect complement to, and the logical progression of, their Northland Works initiative.